Millions of individuals and small enterprises engage in daily content creation for their social networks. For some, this constitutes their primary source of income, and Visa has initiated a program in the United States to offer them support. According to the multinational financial services corporation, approximately 50 million artists (comprising musicians, photographers, videographers, fashion designers, and filmmakers) are actively involved in a market valued at around $100 billion. Furthermore, content creators represent one of the rapidly growing categories of small businesses each year.

In an ever-evolving landscape (did someone mention the metaverse?), Visa has identified an opportunity to provide valuable insights and guidance to content creators through strategic mentorship. Cuy Sheffield, the head of crypto at the financial firm, explained, “NFTs have the potential to significantly accelerate the creator economy. We have been closely examining the NFT ecosystem and its potential impact on the future of commerce, retail, and social media. Through the Visa Creator Program, we aim to assist this emerging generation of small and micro-businesses in leveraging new avenues for digital commerce.”